You want your backyard nursery to be the profit center of your dreams. To grow the healthiest plants that can get you top dollar when sold. To build you a reputation as the go-to seller in your area. So how can do you that? Here’s a blueprint for a successful plant nursery that’ll tell you what you need to know:
1. Grow what sells
It sounds obvious, but is the single thing that holds a lot of growers back. If you’re growing what people don’t want to buy, then how are you going to get business? You simply must grow what people want. Do some research and find out what landscapers and homeowners are looking for. Read gardening magazines to keep up on the latest trends. Check out retail garden centers in your area. If you can grow what people want and sell it at a competitive price, then your nursery will thrive.
2. Grow healthy plants
You want your plants to grow up healthy. Make sure they have a strong soil mix and protection from wind, weeds, insects and other threats. Organic materials are best for producing healthy plants. When buying plant starts or seeds, pick carefully to ensure you’re buying the right varieties for your area. Use time-release (also known as slow-release) fertilizers to insure your plants are getting the nutrients they need over an extended period of time.
3. Have a specialty or niche
There are many different plants you could grow. Perhaps you’d like to focus your efforts on a select few. Some growers grow only landscaping plants, such as trees or shrubs. Some focus on ground covers or ornamental grasses. Having a niche could help build you a reputation and make you the go-to person for whatever types of plants you are growing.
4. Keep with it
Every business will struggle from time to time. It might take you awhile to find out what plants grow best in your area, and which ones will sell the best. Just remember to keep with it. Learn from your mistakes and always try to do it better the second time. Soon you’ll be at the place you want to be.
5. Establish a customer base
You’ll have the best luck selling to existing customers, so do what you can to keep your customers happy. Soon they’ll be returning again and again. Put together a mailing list as a way to keep in touch with your customers. Thanks to email, mailing lists are quick, free and easy. You can send out your latest newsletter in just a couple minutes. In the email, let your customers know when and where you’ll be selling your plants next. Keep the email fun, and people will look forward to seeing it in their inbox.
6. Find the right places to sell
There are many places to sell your plants. You can sell directly to landscapers. You could try the local farmers’ markets, which continue to draw big crowds eager to buy from the top local growers. If you’re willing to donate some of your profits to a cause or charity, fundraisers can be great events for your business. These are just some of the possible ways to sell your plants. Experiment and see what works best for you.
You can have a successful plant nursery before you know it. Follow these six things, and you’ll be growing the profits you’ve always dreamed of. To learn more, read How to Start a Profitable Backyard Plant Nursery.