After you start growing herbs, the next step is how to make a profit? Making a profit in the herb business should not be too difficult. With some smart planning and thinking, you could well on your way to becoming a profitable herb grower.
First of all, think about what size pots you’re using. The traditional pot size is 3 to 4 inches, but using a larger one, such as 6 inches, will separate you from your competition, and it has many other benefits as well. Larger plants tend to survive better, because they have a heavier root system.
And also, think about what herbs you’re selling. Don’t offer too big of a selection. Maybe focus on a few and perhaps you can build a reputation as “that great Basil seller with dozens of varieties” or “she always has those beautiful Lavender plants.”
Now, think about how you sell your herbs. Also note, don’t feel like you have to have the lowest prices around. You do want to have good prices, but when many people see low prices, they think low quality.
The most profitable way is to sell them directly to the public, instead of wholesale. Depending on what your local laws will allow, maybe you can sell them right out of your backyard. You could advertise in the local classifieds section, offering a great deal that people won’t want to miss, and you’ll see the business come pouring in.
If your town doesn’t allow retail sales out of your home, well then have a garage sale, which most towns will allow. Just specify in your ad that you’re only selling herbs, so you won’t have people showing up looking for a computer or old pair of tennis shoes.
Another way to sell your herbs is through a fundraiser for a church or charitable cause. People usually don’t mind paying a higher price if they know some of the profits are going to a good cause. Donating 25% to 40% is a good number. The rest can go to you.
Your local farmer’s market will forever be one of the best ways to become a profitable herb grower. They draw large crowds eager for good deals and great products. You will most likely have to pay a fee for the space, but you’ll open yourself up to a potentially large amount of customers.
To keep the profits rolling in, build strong relationships with your customers. That personal, professional touch will keep them coming back for more. Consider making a flyer advertising what you have to sell, your prices, any deals you have (“4 or more plants – 30% discount!”), and how they can contact you. Or how about a business card, with a herbal recipe on the back. Your customers will less likely to throw it away if there is something of value on it.
Whatever you do, put your creative touch on it. Doing these things will keep the business flowing in and before you know it, you’ll be a profitable herb grower. For more tips on profitable herb growing, read Growing Herbs for Profit.