If you are like many herb growers, you’ve grown herbs for your own use and to share with others for a while. If you’re ready to make some money with a herbal business, here are a few secrets to get you started growing for profit.
Tip #1 – Size matters – Growing individual herb plants in 6-inch pots instead of the customary 3 or 4-inch pots allows the plants to develop a larger and healthier root system, which results in a bigger, lusher plant that customers will pay a premium for. For example, retail customers that are accustomed to buying potted herbs for $2.99 won’t hesitate to pay $4.99 for a larger healthy plant in a 6-inch pot.
Tip #2 – Price matters - Don’t feel like you have to have the lowest prices around. Some people see low prices and they think low quality. But also don’t make the prices the highest either. Find a fair price in the middle for you and your customers, and you’ll thrive.
Tip #3 – Location matters – You need to go where the customers are to make a decent return for your time. Consider selling your herbs at a fundraiser for a church or charitable cause. Most people are more than willing to spend more if they know some of the profits are going to a good cause. Donating 25% to 40% of the profits is customary. Growing for market – don’t forget your local farmer’s market. You might have to pay a small fee for your space, but you’ll be exposed to a large number of potential customers.
Tip #4 – Creativity matters - At these events let your creativity shine and you’ll see the profits come rolling in. Make a flyer, poster, or business card with your information on it, such as what plants you offer, and prices. Also, showing your potential customers what your products can do for them will go far to entice them to make a few purchases of their own.
Another way to get creative is to put together themed trays of three or four herb plants. How about a “Pasta Mini-Garden,” featuring Basil, Oregano, and Rosemary. Or maybe your customers would like a “Citrus Herb Garden,” featuring Lemon Balm, Lemon Verbena, Lemon Mint, and Lemon Thyme. Show your customers you’re having fun and so will they. Plus, these herb combinations are value-added, for more profitable plants.
You can be on your way to big profits in the herb business by offering great herbs, getting them in front of as many potential buyers as possible, getting creative with your flyers, business cards, and posters and offering theme combinations to increase the profits per sale. Before you know it, the money will be coming your way. For even more information about growing herbs, read Growing Herbs for Profit.